|Company Name:||PETER HENDERSON & CO|
|Catalog Title:||Everything for the Garden|
Henderson, Peter–(1822-1890)–New York, NY–Henderson was born in
Scotland in 1822. He came to America in 1843, and worked under Grant
Thorburn and Robert Buist. Henderson began as a market gardener in
Jersey City, New Jersey, in 1847. During the Civil War he moved his floral
business to South Bergen. By 1890 he had five acres covered by glass.
Henderson’s contemporaries called him “the father of horticulture and
ornamental gardening” in the United States. In 1865 he published Gardening
for Profit, the first book written on market gardening in the United States.
It sold 100,000 copies. He followed with Practical Floriculture in
1868. In 1871 he established a seed company called Peter Henderson &
Company. The company developed vegetables and flowers suited to American
conditions. He began a new era of seed trade merchandising by using a
five-color lithograph in his catalog. His catalog Everything for the
Garden featured a white-haired gentleman. His writing was aimed at
teaching good horticultural practices. He recommended gardening as the best
therapy for invalids. He dictated all of his writing for his catalog to a
secretary while lying down after work hours. He personally answered every
letter he received. In the course of 45 years of business, he sent out
175,000 letters, two-thirds of them were written by his own hand. An account of
his life was published by his son Alfred Henderson. He died in Jersey
City, New Jersey, on January 17, 1890.
Sources: MHS; Plants; Henderson; Bailey; CHSJ-Apr. 1966; Leighton2; Art Gar; Hort; CP; Bryan; VanRav